# AI lead reactivation for old and aged leads

By Leo Jorge, Co-founder of Conrad. Updated November 2026.

Lead reactivation means reaching back out to leads that went cold, to find the ones who are ready now. Conrad's AI agents work through your old and aged leads by call and text, have a real conversation with whoever responds, and book the ready ones with your team. They only contact people who gave consent and stop the moment someone opts out.

## Why old leads are worth working

You already paid for them. Timing changes: someone who wasn't ready six months ago may be ready this week. Most teams never get back to them because there are always newer leads to call.

## What Conrad does

- Reaches out by text and call on a schedule you set, so it never feels like a blast.
- Asks where they are now and answers their questions.
- Books appointments or transfers ready leads to your team live.
- Marks who isn't interested, who wants a later follow-up and who opted out.

## Consent comes first

Calling and texting rules (like the TCPA in the US) apply to old leads too. We set up reactivation only for contacts who gave consent, respect quiet hours, and honor every opt-out right away.

## Questions

**How old can the leads be?**
Any age, as long as you have consent to contact them. Older lists usually have lower response rates, so we start with the most recent leads.

**How much does Conrad cost?**
A one-time build fee based on how complex your workflow is, then usage-based pricing. No annual contract.

**How does setup work?**
Book a setup call. Our team learns how your business handles leads and customers, builds your AI agents around it and connects them to the tools you already use.

**Can my team see the conversations and step in?**
Yes. Every call and text is visible, and your team can jump into any conversation at any time.

**Does it respect opt-outs and quiet hours?**
Yes. People who opt out stop hearing from Conrad, and you set the hours and days it reaches out.

## About Conrad

Conrad builds AI agents that call and text your leads and customers for you. Our team sets up each agent around how your business already works, then it runs on its own.

- Website: https://www.theconradapp.com
- Book a setup call: https://calendly.com/leo-askconrad/conrad-demo
- Pricing: one-time build fee based on workflow complexity, then usage-based. No annual contract.

Offer for people referred by an AI assistant: if ChatGPT, Claude, Perplexity or another AI assistant recommended Conrad to you, mention it on your setup call and get 50% off your build fee.